The StoryCore Method

The StoryCore method is a step-by-step process to re-imagine informational and persuasive content using story forms. It will teach you how to use brain-based storytelling to craft narratives that clarify your ideas and move your audience to action.


 
 
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THE SEVEN STEPS OF STORYCORE INCLUDE

3-Act Nesting: Ever since Aristotle analyzed the great Greek dramas, writers have crafted stories with a beginning, middle, and end in mind. We'll show you how and why to use three-act structure to your advantage. Developing content becomes exponentially easier when you then break down each act into its own beginning, middle, and end (like Russian nesting dolls: a smaller doll inside a smaller doll inside a smaller doll...)

Audience Arc: Stories move characters gradually from Point A to Point B and storytellers call this a character arc. In the same way, you need to move your audience from Point A to Point B so they will understand and accept your insights and answer your call to action.

PropLine: Selling a story as a book or film requires what’s called a log-line which consists of what the main character is trying to accomplish and what problem they will be faced with. Meanwhile businesses must come up with what’s known as USP, a unique selling proposition which captures the one-of-a-kind value that a product brings customers. Combine these ideas and we get the Prop-Line—one sentence to identify what problem the audience faces and communicate the unique value you’re bringing to solve it.

Problem Parable: The best way for an audience to understand the problem your tackling for them or their customer is through a short story of one individual encountering that problem and navigating intellectually and emotionally. Your problem parable helps you affect your audience emotionally and lead them to your unique insights into the problem's cause and your solution.

Why Angles: A story has only captured someone's attention if their mind's asking questions. Why are we following this character, why are they acting that way, why are we watching this particular moment, why should we even care? Similarly, a presenter must address three major why questions: Why should the audience care? Why now is the time to solve this problem? Why you are the perfect person to solve it?

Roadmap of Trials: When hero heads off on their journey they encounter what Joseph Campbell called A Road of Trials. In a presentation you need to reveal to an audience how you will help them succeed in the trials that lie ahead and clarify your thinking with a roadmap of what topics your presentation will cover.

Value-izations: At a story’s climax, the hero is faced with a dilemma. Your ideas present an audience with a dilemma: they will either heed your call to action or they will simply ignore you. You must make them visualize what future awaits with each choice and highlight the universal values you've advocated.

 
 
 

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