HOW ONLINE ENTREPRENEURS CAN USE BRAIN-BASED STORYTELLING TO BOOST THEIR BUSINESS
Brain-based storytelling will not only help you build your brand and improve your pitch, but it will enhance your entire communications strategy, including your website, the auto-respond sequence for your mailing list, and your content marketing.
When starting a business, it's incredibly difficult to:
- find enough time and energy to spend on your messaging, branding, and storytelling when there's so much other work to be done
- know where and when telling a story will be most effective
- know exactly how to improve messaging, branding, and storytelling when there's so many differing opinions from many different sources
I've looked to the science of storytelling to create actionable tips on three major areas:
Think of your website as a story you're telling visitors. They'll get more value out your services and you'll convert more visitors into costumers if you can improve that website story and your copy through brain-based storytelling.
If you run an online business, your emails are the main way you communicate with customers or your audience. Every time you send an email, even if it's part of an automatic sequence, think of yourself like a CEO standing in front of a large audience. Apply better storytelling for more clarity and impact at each step of your sales funnel and convert customers faster and more often.
Content is king and content marketing is one of the surest ways to capture and convert customers. Whether it's a blog post, online course, or e-book, you can improve all your content across various mediums with brain-based storytelling.