What is Brain-Based Storytelling?

Every time you stand up in front of a room, the same questions worry your mind: “Will my message get through? Will I move them to act?” The answers might boost your career, raise you money to meet your goals, or maybe even change lives.

Meanwhile, the audience wonders, “Why should I listen? Why should I care?” Their attention is pulled in a million different directions, their minds wander 50 percent of the time, and they’re dead tired of the same old slideshows.

Whether you need to develop your ideas, draft a new revision, or perfect your delivery...  shouldn't you consider the essentials about how our minds work?

  • What hooks our brain’s attention?
  • How do our brains process new info?
  • Why do some things stick easily in our memory while some just don't?
  • How much of our decision-making are we actually unaware of?
  • What really truly motivates us to act?

Brain-based communication is a unique approach to presentations and public speaking that allows you to directly connect what’s in your mind to the complicated minds of your audience.

When we look to the cognitive sciences (neuroscience, psychology, linguistics, behavioral economics, etc.) we gain valuable insights about how to impact and inspire. And recent breakthroughs in brain research confirm what ancient wisdom and our daily lives have always taught us: the secret lies in stories.

Brain-based storytelling looks to these sciences to create more compelling narratives. By highlighting the specific aspects of stories that the brain naturally responds to.

The frustrating fact is that everyone who advocates for better storytelling in business and communications defines it different. Your bosses or investors urge you to become a better storyteller, but they’re never clear on what that means. (Truth is, they’re probably not sure themselves.)

We all intuitively sense that stories work wonders. Just based on our own personal experiences. But why stories work so well is hidden from us. And when we’re caught up in a compelling story we misjudge what grabbed us. Meanwhile, discussions about improving stories can often seem abstract, ephemeral… some might even think childish. (Spoiler alert: that's wrong.)

But when we ground storytelling in science and psychology, it forces us to explore why it is our brains have evolved to be biologically seduced and impacted by story.  Why do we care so much about story in the first place? What is it about stories that our brains can’t help but respond to?

Asking the right questions lead us directly to the secret narrative code that all great stories stick to. Ever since Aristotle, theorists and analysts have identified universal patterns that appeal instantly to our unconscious thinking. That narrative code is why we think in story, why we evaluate with story, why we predict with story.  Stories make us understand, remember, and learn.

Brain-based storytelling will help you transform any info or argument into powerful story forms that your audience naturally craves.


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